Plans & pricing
A plan for every step
Start free, no credit card. Upgrade only when you want more.
Best value
Premium ✨
When you want a truly tailored plan
₪1/ month
- Personalized meal plan
- Freeform logging
- Unlimited Smart Assistant
VIP ⭐
Real human coaching alongside AI
₪2/ month
- Everything in Premium
- 1:1 coaching from Felix
- Priority support
In detail
Full plan comparison
| פיצ׳ר | Free | Premium ✨ | VIP ⭐ |
|---|---|---|---|
| Calorie tracking & food journal | |||
| Search the Israeli food database | |||
| Freeform logging in natural language | |||
| Personalized meal plan | |||
| Chat with Shoko (AI) | עד 50/יום | ללא הגבלה | |
| Food recognition from photo/barcode | עד 1/יום | ללא הגבלה | |
| 1:1 support from Felix | |||
| Priority support |
Secure payments, no surprises
Monthly billing via a secure processor. Cancel anytime with one click — no forms, no phone calls.
End-to-end encrypted payments
Cancel anytime, self-serve
Plan FAQs
Before you upgrade
Can I cancel anytime?
Yes — no contracts and no minimum term. Your cancellation takes effect at the end of the current billing cycle.
Any coupons or discounts?
Sometimes — there’s a coupon field during signup, just below the plan button.
What’s the difference between Premium ✨ and VIP ⭐?
Premium ✨ gives you near-unlimited AI usage. VIP ⭐ adds real human coaching from Felix and priority support — not just more AI.
The free plan is always open
No reason to wait — start today and upgrade when it feels right.